What to know
Our segmentation is based on a broad set of factors by market - product, services, value chain role, end markets and operational scope.
We also apply our assessment to segment level analyses so our customers can compare across different aspects of the market.
Our approach to segmentation
In our industry reports we segment companies based on:
- Product and service offering
- Value chain position
- Target end-markets
- Scope of operations
We ultimately segment industries based on the factors that best differentiate groups of companies, such as product type, value chain position, or target end-markets, as well as the considering the market structure and competitive landscapes.
For example, a "Software" report might be segmented by use-case (e.g., FinTech vs. HealthTech), while a "Building Products" report might be segmented by product category (e.g., Insulation vs. Windows).
How to use Segments in your analysis
Segmentation allows for more accurate, apples-to-apples comparisons. You can use segments to:
- Filter the Report: Dive into a Segment mini-report and analyze only the most relevant companies and deals
- Benchmark by Niche: Use the Benchmarking tool to group by Segment and visualise Company performance
- Compare Segments: Head to the Assessment tab and assess entire sub-sector performance vs our 10-point criteria
FAQs
Why do you segment Industries?
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Segmentation reveals that different parts of an industry can have very different characteristics
- A segment might be growing faster, be more profitable, or have a different competitive intensity than the market as a whole. This helps you identify the most attractive niches
How do you apply Investment criteria to Segments vs the Industry as a whole?
- The summary page of a report shows median investment criteria for the entire industry, but you can find more granular assessments for each individual segment in the segmentation or assessment tabs
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